Program

Pay-Per-Lead Marketing for Law Firms

A performance model for case acquisition — your firm pays for qualified, exclusive leads rather than media spend and agency retainers.

Check Availability Request Lead Availability

How does pay-per-lead work for law firms?

In a pay-per-lead model, the provider funds and runs the advertising and the law firm pays only for qualified leads that meet criteria agreed in advance. Clicks, impressions, creative testing and campaign management sit with the provider. The firm’s cost attaches to the delivered record, not the media.

That changes what a firm is buying. Instead of paying a retainer and hoping the funnel produces cases, the spend maps to claimant records your intake team can actually work. Because criteria and exclusivity are written down before launch, cost per lead can be compared honestly against your own cost per retained case.

Pay-per-result legal marketing is the wider term for this approach, and it also covers pay-per-call structures where the billable unit is a qualified transferred call rather than a delivered record.

Who this program is for

Firms tired of retainer-plus-media agency billing
Practices that track cost per retained case
Firms wanting spend tied to measurable output
Attorneys scaling case acquisition in defined markets
Firms comparing channels on a like-for-like basis
Practices with intake ready to work new volume

Process

How It Works

The commercial model is agreed in writing before any advertising runs.

Agree the Qualified Lead Definition

We document exactly what counts as a billable lead: case type, market, screening answers, verification and disqualifiers.

IronFlow Legal Funds the Advertising

We build, run and pay for the campaigns. There is no separate media budget or ad-management line for your firm to manage.

You Pay for Qualified Leads Only

Records that fail the agreed screening are not delivered and are not billed. Volume is set to what your intake can absorb.

Measure Against Retained Cases

Delivery data, criteria and market mix are reviewed so you can compare cost per lead against your own cost per signed file.

Qualification criteria

A lead is only billable when it satisfies the definition your firm signed off on.

Agreed case type and practice area
Incident inside the agreed date window
Located in an agreed state or ZIP code
Meets injury or treatment thresholds
Not already represented by another attorney
SMS-verified phone number
Complete screening answer set
Consent and disclosure captured
No firm-specific disqualifier triggered

Delivery, coverage and exclusivity

Delivery

Billable leads post in real time to your CRM, webhook or inbox with the full screening record attached, so the commercial and operational records match.

Geographic availability

Available across United States markets, configured by the states and ZIP codes your firm selects. Volume expectations are set per market before launch.

Exclusivity

Every billed lead is exclusive to your firm. You are never charged for a record that has also been sold to a competing firm.

Replacement policy

Leads that fail the agreed definition are raised under the written replacement policy, which sets out the review window and whether the remedy is a replacement or a credit. Pricing, volume commitments and terms are confirmed directly with your firm.

FAQ

Pay-Per-Lead Questions

Direct answers to the questions law firms ask before starting a campaign.

How does pay per lead work for law firms?

The provider funds and runs the advertising, and the firm pays only for qualified leads that meet criteria agreed in writing beforehand. Records that fail screening are not delivered and are not billed.

What is pay-per-result legal marketing?

It is any structure where a law firm pays for a defined outcome — a qualified lead or a qualified transferred call — rather than for media spend, clicks or agency hours. The definition of the billable outcome is agreed before launch.

Are pay-per-lead leads exclusive?

Yes. Every billed lead is delivered to one firm and is never resold or shared with a competing firm.

Do I need my own advertising budget?

No separate media budget is required for the campaigns IronFlow Legal runs. We carry the advertising cost and bill for qualified leads under the agreed terms.

What happens if a lead does not meet the agreed criteria?

It is submitted under the written replacement policy agreed before launch, which defines invalid leads, the submission window, and whether the remedy is a replacement or a credit.

Do you guarantee a number of signed cases?

No. We do not promise a specific number of retained cases or any legal outcome. Case selection and legal evaluation remain entirely with your firm.

Keep reading

What is your firm’s cost per retained case today?

We will review market availability, expected volume, and the screening criteria your firm needs before recommending a campaign.

See If Your Firm Qualifies Contact Us