Program

Exclusive MVA Leads for Motor Vehicle Accident Attorneys

Motor vehicle accident leads screened against your firm’s case criteria, verified by SMS, and delivered to one firm only.

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What is an MVA lead?

An MVA lead is a motor vehicle accident claimant who has answered a structured set of screening questions and asked to speak with an attorney. IronFlow Legal generates these leads through its own advertising, screens each claimant against the criteria your firm sets, verifies the phone number by SMS, and delivers the completed record to a single firm.

Because the record travels with the claimant’s answers — accident date, state, injury and treatment status, fault circumstances and whether they already have counsel — your intake team opens the file already knowing what the claimant said, rather than starting from a bare name and phone number.

Car accident leads for attorneys are the largest share of this program, but the same qualification workflow covers rideshare collisions, motorcycle accidents, pedestrian and cyclist incidents, and commercial vehicle claims.

Who this program is for

Personal injury firms building MVA case volume
Firms expanding into new states or metro markets
Practices with intake staffing that can call within minutes
Firms that want exclusive, never-resold claimant records
Attorneys replacing shared or aggregated lead sources
Multi-office firms routing by venue or attorney

Process

How It Works

Every MVA campaign follows the same four stages, agreed in writing before launch.

Define Your Criteria

We document the accident types, states, ZIP codes, injury thresholds and disqualifiers your attorneys use when deciding to open a motor vehicle file.

Run the Campaign

IronFlow Legal builds and funds the advertising that reaches accident claimants in your chosen markets. You are not managing ad accounts or creative.

Qualify the Claimant

Each claimant completes the structured screening sequence. Contact numbers are SMS-verified. Records that fail your criteria are not sent and are not billed.

Deliver in Real Time

The qualified record posts to your CRM, webhook or inbox the moment screening completes, with full answers, timestamps and consent records attached.

Qualification criteria

MVA qualification is built from the facts that drive case selection. The exact rule set is written with your intake team before the campaign starts.

Accident type and vehicle involved
Date of the collision
State and county of the incident
Injury reported by the claimant
Whether medical treatment has started
Fault and police-report circumstances
Whether the claimant already has an attorney
SMS-verified phone number
Any firm-specific disqualifiers

Delivery, coverage and exclusivity

Delivery

Qualified MVA leads post in real time to your CRM, a webhook endpoint, or an email inbox — whichever your firm already uses. Routing can follow your office, attorney or case-type structure so the record lands with the person who will call it.

Geographic availability

Campaigns run in the United States and are built market by market. Coverage is set by the states, metro areas and ZIP codes your firm selects. If a market cannot support the volume you are asking for, we will say so before launch rather than filling the gap with weaker records.

Exclusivity

MVA leads are delivered to one firm. They are not shared, resold, or recycled into a second campaign in the same market.

Replacement policy

Invalid and unreachable leads are handled under a written replacement policy agreed before launch. That policy defines what counts as invalid, the window for submitting a claim, and whether the remedy is a replacement lead or a credit.

FAQ

MVA Lead Questions

Direct answers to the questions law firms ask before starting a campaign.

What are MVA leads?

MVA leads are motor vehicle accident claimants who have completed a screening questionnaire and requested contact from an attorney. Each record includes the claimant’s answers, a verified phone number, the incident details, and consent documentation.

How are MVA leads qualified?

Each claimant works through a structured screening sequence built from your firm’s criteria: accident type and date, state of the incident, injury and treatment status, fault circumstances, and existing representation. Phone numbers are SMS-verified, and records that fail screening are never sent or billed.

Are IronFlow Legal MVA leads exclusive?

Yes. Every MVA lead is delivered to one law firm only and is never resold or shared with a competing firm. Exclusivity is written into the agreement before the campaign launches.

What is the difference between a lead and a live transfer?

A lead is a completed claimant record delivered to your CRM for your intake team to call. A live transfer is a screened claimant connected to your intake line by phone while they are still on the call. Leads suit firms with fast internal follow-up; live transfers suit firms that want the conversation to start immediately.

Which states are available?

Coverage is set per firm across the United States. Availability depends on the states and ZIP codes you select and on how many firms already run in that market. We confirm availability before any campaign starts.

What happens if a lead does not meet the agreed criteria?

It is submitted under the replacement policy agreed in writing before launch. The policy defines what counts as an invalid lead, the review window, and whether the remedy is a replacement or a credit.

Keep reading

Which MVA markets do you want to cover?

We will review market availability, expected volume, and the screening criteria your firm needs before recommending a campaign.

See If Your Firm Qualifies Contact Us