How IronFlow Legal Generates and Qualifies Leads
From the first intake call to real-time delivery in your CRM: the four steps behind every IronFlow Legal campaign, and what each one commits us to.
Four steps from campaign to signed intake.
A straightforward process your intake director can follow, with no black boxes between the advertisement and the lead record in your CRM.
Define Your Criteria
We learn which case types, locations, claimant profiles, and qualification requirements your firm wants to target.
Launch the Campaign
IronFlow Legal creates and manages targeted advertising campaigns designed to reach potential claimants.
Qualify Each Lead
Potential claimants complete a structured qualification process based on the firm’s requirements.
Deliver Leads in Real Time
Qualified leads are sent directly to the law firm through its preferred CRM, webhook, email, or lead distribution platform.
Defining what a good lead means for your firm.
Two firms in the same city will define a qualified claimant differently. One will not take a case unless treatment has already started; another wants the claimant before any adjuster contact. The intake call exists to write those distinctions down.
We work through case types, venue preferences, ZIP-code coverage, disqualifying facts, minimum injury thresholds, and how your team handles claimants who already have counsel. Those answers become the screening logic behind the campaign.
Illustration of the fields that travel with a delivered lead. Field set is configured per firm; values shown are placeholders, not a client result.
Building and running the campaign.
Campaigns are built for a single firm rather than shared across a pool of buyers. Creative is written to be accurate about what the claimant is signing up for: a conversation with a law firm about a possible claim.
Structured qualification before delivery.
Every potential claimant works through a screening sequence built from your criteria. Contact information is SMS-verified, and responses are recorded on the lead record so your intake team can see the answers rather than starting from zero.
Leads that fail the screening are not sent to your firm and are not billed. Leads that pass arrive with a complete answer set, timestamps, and the campaign source attached.
Typical screening dimensions
Lead delivery that fits your intake process.
Qualified leads can be delivered directly into your existing intake process, helping your team respond quickly without manually transferring information between systems.
Real time
Leads post the moment qualification completes, not in a nightly batch file.
Your systems
CRM webhook, LeadDocket, Litify, GoHighLevel, email, SMS, or another compatible platform.
Full record
Screening answers, timestamps, consent records, and campaign source travel with the lead.
What happens after leads start arriving.
Campaigns are reviewed on an ongoing basis against the standards set at launch. Firms tell us which leads converted and which did not, and that feedback shapes targeting, creative, and screening.
Invalid or unreachable leads are handled under the replacement policy agreed before launch. IronFlow Legal does not claim that every lead will become a signed case — the goal is a steady, measurable flow of claimants your team can work efficiently.
Ready to discuss your firm’s case acquisition?
Tell us the case types, markets, and qualification standards you work with. We will walk through what a campaign would look like for your firm.