From First Call to Signed Intake
Four defined steps, agreed in advance, from the first strategy call through the moment a qualified claimant appears in your intake queue.
Define Your Criteria
We learn which case types, locations, claimant profiles, and qualification requirements your firm wants to target.
Launch the Campaign
IronFlow Legal creates and manages targeted advertising campaigns designed to reach potential claimants.
Qualify Each Lead
Potential claimants complete a structured qualification process based on the firm’s requirements.
Deliver Leads in Real Time
Qualified leads are sent directly to the law firm through its preferred CRM, webhook, email, or lead distribution platform.
Defining What a Good Lead Means for Your Firm
Two firms in the same city will define a qualified claimant differently. One will not take a case unless treatment has already started; another wants the claimant before any adjuster contact. The intake call exists to write those distinctions down.
We work through case types, venue preferences, ZIP-code coverage, disqualifying facts, minimum injury thresholds, and how your team handles claimants who already have counsel. Those answers become the screening logic behind the campaign.
Illustration of the fields that travel with a delivered lead. Field set is configured per firm; values shown are placeholders, not a client result.
Building and Running the Campaign
Campaigns are built for a single firm rather than shared across a pool of buyers. Creative is written to be accurate about what the claimant is signing up for: a conversation with a law firm about a possible claim.
Structured Qualification Before Delivery
Every potential claimant works through a screening sequence built from your criteria. Contact information is SMS-verified, and responses are recorded on the lead record so your intake team can see the answers rather than starting from zero.
Leads that fail the screening are not sent to your firm and are not billed. Leads that pass arrive with a complete answer set, timestamps, and the campaign source attached.
Typical screening dimensions
- Incident type and date
- Location, state, and ZIP code
- Employment or accident circumstances
- Medical treatment status
- Existing attorney representation
- Statute and timing considerations
- SMS-verified phone number
- Consent and disclosure records
Lead Delivery That Fits Your Intake Process
Qualified leads can be delivered directly into your existing intake process, helping your team respond quickly without manually transferring information between systems.
Real time
Leads post the moment qualification completes, not in a nightly batch file.
Your systems
CRM webhook, LeadDocket, Litify, GoHighLevel, email, SMS, or another compatible platform.
Full record
Screening answers, timestamps, consent records, and campaign source travel with the lead.
What Happens After Leads Start Arriving
Campaigns are reviewed on an ongoing basis against the standards set at launch. Firms tell us which leads converted and which did not, and that feedback shapes targeting, creative, and screening.
Invalid or unreachable leads are handled under the replacement policy agreed before launch. IronFlow Legal does not claim that every lead will become a signed case — the goal is a steady, measurable flow of claimants your team can work efficiently.
- Agreed definitions of valid and invalid leads
- Replacement handling for unreachable contacts
- Regular reporting on volume and campaign source
- Feedback loop from your intake and signed-case data
- Adjustments to targeting and screening over time
- Scalable volume as your intake capacity grows
Tell us how your firm defines a qualified claimant.
A short call is usually enough to establish case types, markets, volume expectations, and delivery method.