A law firm marketing strategy starts with a signed-case target, works backward to the budget and lead volume needed at your sign rate, chooses a channel mix that balances fast results (exclusive leads, LSA) with long-term assets (SEO, referrals), and makes intake speed part of the plan.
Step 1: set the target
How many new signed cases per month, by practice area and county, can your firm handle?
Step 2: do the budget math
Step 3: choose a channel mix
Step 4: build intake capacity
Every channel fails with slow intake. Plan staffing and after-hours coverage before adding volume.
Step 5: measure monthly
Cost per signed case by channel, county and month. Shift budget toward what signs.
A common starting mix
Many PI and workers’ comp firms start with exclusive leads for immediate volume and build SEO, reviews and paid search alongside. IronFlow Legal can run the full mix: SEO, paid search, social ads, websites, content, reputation, and exclusive pre-screened leads.
One partner for all of your legal marketing
IronFlow Legal is a full-service legal marketing company for workers’ compensation, personal injury and motor vehicle accident, SSDI, and lemon law firms. We handle exclusive pre-screened lead programs, SEO and local SEO, Google Ads and Local Services Ads management, Meta and social advertising, law firm websites, content marketing, and review and reputation management, all measured on cost per signed case. Every lead we deliver is screened against your criteria, SMS-verified, delivered in real time, and never resold. Book a consultation or call (251) 233-4916.
Frequently asked questions
How much should a law firm spend on marketing?
Work backward from your target signed cases and acceptable cost per case rather than using a flat percentage.
How often should a strategy be reviewed?
Monthly for spend and results, quarterly for channel mix.
Written by the IronFlow Legal team
IronFlow Legal builds exclusive lead generation campaigns for law firms across workers’ compensation, personal injury, slip and fall, employment, SSDI, and lemon law. Questions about anything in this article? Call (251) 233-4916 or send us a note.