Optimize intake by measuring each stage (contact rate, consultation rate, sign rate), fixing the biggest drop-off first, calling leads within minutes, using consistent scripts and follow-up cadences, and starting with better leads. Most firms lose more cases to slow contact and weak follow-up than to anything else.
Measure the funnel
| Stage | Metric | Usual cause of loss |
|---|---|---|
| Lead to contact | Contact rate | Slow response, bad numbers |
| Contact to consultation | Consult rate | Script, trust, timing |
| Consultation to signed | Sign rate | Follow-through, fit |
Fixes by stage
Contact: real-time delivery, instant alerts, SMS-verified numbers, calls within minutes, after-hours coverage.
Consultation: a clear script, confirm facts the claimant already provided, show empathy, explain next steps and fees plainly.
Signing: e-signature, same-day follow-up, a named point of contact.
Process and tools
Start with better leads
Intake can’t convert people who were never qualified. IronFlow Legal screens every claimant against your criteria and verifies phone numbers before delivery, and applies the same qualification thinking to the SEO, ads and social campaigns we run.
One partner for all of your legal marketing
IronFlow Legal is a full-service legal marketing company for workers’ compensation, personal injury and motor vehicle accident, SSDI, and lemon law firms. We handle exclusive pre-screened lead programs, SEO and local SEO, Google Ads and Local Services Ads management, Meta and social advertising, law firm websites, content marketing, and review and reputation management, all measured on cost per signed case. Every lead we deliver is screened against your criteria, SMS-verified, delivered in real time, and never resold. Book a consultation or call (251) 233-4916.
Frequently asked questions
What is a good sign rate for PI leads?
It varies by lead source and market. Track your own baseline by source and improve it stage by stage.
What’s the first intake fix most firms need?
Response time. Measure minutes to first call and shorten it.
Written by the IronFlow Legal team
IronFlow Legal builds exclusive lead generation campaigns for law firms across workers’ compensation, personal injury, slip and fall, employment, SSDI, and lemon law. Questions about anything in this article? Call (251) 233-4916 or send us a note.