Set your Google Ads budget by working backward from target signed cases, your sign rate and realistic cost per click in your market. Start with tightly focused keywords and locations, track calls and forms through to signed cases, feed outcomes back to Google, and move to automated bidding only once you have enough conversion data.
Budget math
PI clicks in competitive markets can be expensive, so small budgets spread across too many keywords rarely produce enough data.
Keyword strategy
Bidding
Landing pages
One page per case type and location, fast on mobile, with click-to-call and a short form.
Let IronFlow Legal manage it
IronFlow Legal manages Google Ads for law firms with signed-case tracking built in, and adds exclusive, pre-screened leads so you’re not relying on paid search alone during the learning period.
One partner for all of your legal marketing
IronFlow Legal is a full-service legal marketing company for workers’ compensation, personal injury and motor vehicle accident, SSDI, and lemon law firms. We handle exclusive pre-screened lead programs, SEO and local SEO, Google Ads and Local Services Ads management, Meta and social advertising, law firm websites, content marketing, and review and reputation management, all measured on cost per signed case. Every lead we deliver is screened against your criteria, SMS-verified, delivered in real time, and never resold. Book a consultation or call (251) 233-4916.
Frequently asked questions
How much should a PI firm spend on Google Ads?
Enough to generate statistically useful conversion data in your market. Too little spread too thin wastes budget.
Should I run Google Ads myself?
Only with real expertise. PI keywords are expensive, and mistakes compound quickly.
Written by the IronFlow Legal team
IronFlow Legal builds exclusive lead generation campaigns for law firms across workers’ compensation, personal injury, slip and fall, employment, SSDI, and lemon law. Questions about anything in this article? Call (251) 233-4916 or send us a note.