Shared leads cost less per lead but are sold to several firms, so fewer of them sign with you. Exclusive leads cost more but sign at higher rates because your firm is the only one calling. When you divide total spend by cases signed, exclusive leads often produce the lower cost per signed case.
A worked example (illustrative only)
Assume a shared lead costs P and an exclusive lead costs 2.5P.
| Shared | Exclusive | |
|---|---|---|
| Price per lead | P | 2.5P |
| Leads bought | 100 | 40 |
| Total spend | 100P | 100P |
| Sign rate | 4% | 15% |
| Cases signed | 4 | 6 |
| Cost per signed case | 25P | 16.7P |
Same budget, more cases, lower cost per case. Your actual numbers will differ; the point is to measure the outcome, not the price tag.
Why sign rates differ
Hidden costs of shared leads
How IronFlow Legal handles exclusivity
Every IronFlow Legal lead is delivered to one firm and never resold, screened to your criteria and SMS-verified. The same cost-per-signed-case reporting applies to the SEO, ads and social campaigns we run.
One partner for all of your legal marketing
IronFlow Legal is a full-service legal marketing company for workers’ compensation, personal injury and motor vehicle accident, SSDI, and lemon law firms. We handle exclusive pre-screened lead programs, SEO and local SEO, Google Ads and Local Services Ads management, Meta and social advertising, law firm websites, content marketing, and review and reputation management, all measured on cost per signed case. Every lead we deliver is screened against your criteria, SMS-verified, delivered in real time, and never resold. Book a consultation or call (251) 233-4916.
Frequently asked questions
Are shared leads ever better?
For firms with very fast, 24/7 intake and high volume capacity, sometimes. Measure cost per signed case to find out.
How do I confirm leads are exclusive?
Get exclusivity, and any resale window, written into the contract.
Written by the IronFlow Legal team
IronFlow Legal builds exclusive lead generation campaigns for law firms across workers’ compensation, personal injury, slip and fall, employment, SSDI, and lemon law. Questions about anything in this article? Call (251) 233-4916 or send us a note.